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The load on an ISP will have a direct impact on its speed. If you think of cars as data and street size as ISP bandwidth, load is the amount of traffic in the street. An ISP provider with a light load will be able to serve your data more quickly than one with a heavy load when all other factors are equal. An ISP's load will be mostly determined by the quantity and popularity of its customers. ISPs typically experience their heaviest loads during business hours. Note though that business hours vary around the world, and ISPs with truly international appeal may be under relatively heavy loads all the time.