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Business ISPs that focus on Web hosting services should offer dynamic Web hosting among their ISP technologies. An internet service provider business plan for the Web will usually have a back-end database (like PostgreSQL, Oracle, or even MySQL) for holding business records, and a dynamic engine like Zope, JSP, or WebObjects to automatically make use of that data to generate pages on demand. The rationale for this approach is one of cost: no business wants to pay an outlandish sum of money to have its entire site redesigned when a single new product or service is added or upgraded. With dynamic Web hosting capabilities, a product or service may be added or changed once in the database and the entire Web site will modify itself accordingly. It's a little more expensive to set up, but it pays for itself over the life of the Web site.
|Sheri Ann Richerson|