The overall perceived speed of an ISP is determined by four key factors: the ISP bandwidth, the ISP load, server delivery rate, and the latency. Bandwidth is usually pretty constant for a given ISP. Load will vary throughout the day. Server delivery rate is attached to the service being used. Latency is largely determined by how one is connected to the ISP. All four are important. For example, a high speed ISP may score very well in a bandwidth speed test one day but be slow the next day due to a heavy load.

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