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Every ISP provider has to consider bandwidth as part of its ISP Web hosting packages, as bandwidth costs them money. Bandwidth is the water for ISP's plumbing. Bigger pipes can deliver more of it, but are more expensive to set up and maintain. Likewise, there is also a cost per volume delivered. More popular Web sites require more bandwidth. Personal sites and local sites require less bandwidth. When a site's bandwidth limits have been reached, it will usually become unavailable (or at least very slow).